How to Use Reference Images in Ideogram 4.0

Reference images are useful when you do not want to start from zero.

They are especially helpful for:

• Product accuracy
• Character consistency
• Lighting direction
• Composition rewriting
• Brand color continuity

A simple reference workflow

1. Upload the cleanest source image you have.
2. Keep the prompt focused on what should change, not on restating everything.
3. Name the target result clearly: studio ad, poster, lifestyle scene, detail image, and so on.

Better prompt pattern

Try this structure:

Use the uploaded image as reference. Keep the product shape and material accurate. Transform the image into [target style], with [lighting], [background], [layout], and [finish].

Common mistake

Many prompts say "keep everything the same but make it better." That is too vague.

Instead, specify:

• what must stay
• what should change
• what the final image is for

That usually leads to much cleaner iterations.